- Everyone who wants to write a book should.
- Everyone who writes a book has the right to sell it, if they want.
- Everyone who buys a book deserves the best quality book the author can create. (There’s more. Lots more.)
If you feel that way too, sign up for my newsletter.
Fiction authors might want to find something else to read. Today we’re all business.
Selling books is no way to make money. But you’re a business person and you know that some things that don’t directly earn money are still vital to the sales process.
Does a book fit into that picture?
Let’s talk numbers.
Continue reading ROI: Is Writing a Book a Good Investment in Your Business?
Picture the scene:
You and a friend are having lunch by the water. Their phone rings. They chat for a moment, hang up, and turn to you and tell you it was Bob.
If you’re nosy, you ask a question.
“What did he . . . ” What?
Aver? Shout? Insist? Snarl?
Continue reading “There are only two possible dialog tags,” he said.
That’s 400 articles.
144,849 words about writing, indie publishing, and commonsense zero-cost DIY marketing for authors.
Thanks for showing up every week and reading them.
By a wide margin, the most popular post yet has been a list of a bunch of other posts. Seems y’all like things packaged neatly, and I respect that.
What else do you like? What’s been missing? What would make this place so valuable you’d stand in line to pay for my help?
. . . change it.
If you write nonfiction, your goal is to build your business using your book as an elegant, even extravagant, $4 business card to give to prospects.
If you write fiction, your goal is to share your story as widely as possible so your fans can find you.
Either way, selling books is an outcome, if it happens at all.
Continue reading If Your Goal is to Sell Books . . .
As I approach post #400 (this is #398) I thought it time for a few changes.
As I focus more and more on writing fiction, I’m doing less and less free coaching and publishing support. Gone, sad to say, are the days of everything I know is free, all you have to do is ask. Busier writing means I need to make every minute count.
Here are a few of the changes, with a great big ask down below.
Continue reading Updates, Tidying, and Lower Prices
Seth writes about Harper Lee’s double miracle at The Domino Project. You should read it. I’ll wait.
# # #
I hope you read it or what I write here will make less sense.
Dreaming is wonderful. It’s vital to an artist. No dreams, no art.
Dreaming is not a business plan.
Continue reading Dreams Are Not Enough
My finger hovered over the mouse button, ready to click “Send” and turn That She is Made of Truth over to Tom for editing.
But wait; there’s more!
Rather than tossing a soiled manuscript over the transom and letting Tom wipe it down before he even begins work, why not tidy it up myself, and let him spend his time doing what he does best?
I always run my manuscripts through AutoCrit before asking anyone else to work with them. It’s the least I can do (and sometimes, the least is exactly what I do.)
Continue reading How Not to Throw a Mess Over the Transom; or, Who Cares More, You or Your Editor?
(Faster Horses was the title of this month’s newsletter. This is more on the same subject.)
“If I’d asked my customers what they wanted, they’d have said ‘Faster horses.'” — Henry Ford (attributed)
When I asked authors what they wanted, the universal response was “Someone to do my marketing for me.”
I’ve been racking my brains pondering a technology automation tool I could create to give struggling authors an effective marketing service they could afford.
Because, y’know, that’s what authors said they wanted.
Continue reading Faster Horses II
Elizabeth Spann Craig’s Twitterific writing links a couple weeks back led me to Ryan Lanz writing about stretching your word count.
In a moment of weakness, worried that Anodyne is too short, I followed it.
Expecting smarmy tricks, I found solid advice, which if implemented properly and with good motives is, what’s the phrase I’m looking for . . . oh yes; Good Stuff.
The 5 stretches listed by Lanz:
Continue reading Longer Books Through Better Planning
There’s an old story about a chap who goes on vacation and leaves his dull-witted brother to care for the household.
After a week, he calls home and asks how his cat is faring.
“Cat’s dead,” his brother blurts.
“What? It’s what? That’s no way to tell someone their beloved pet died! Ya gotta work up to it.”
His brother, eager to learn, asks how one might do that.
Continue reading When is it Appropriate to Offer Unsolicited Criticism of Someone’s Art?