Coaching for Aspiring Authors

You know you want to write a book . . .

Joel D Canfield, Author and Coach

. . . but you worry that you never will, or even, that you can’t.

I know you can. I know that less than one year from today, you can be holding your book in your hand.

In fact, I guarantee it.

I’ve successfully done it multiple times myself, and helped others as well. Let me tell how why I can help you write your book.

Here’s What Tom Said

When I met Tom Berarducci, he just talked like an author. Here’s what he says about creating his upcoming book “What Not To Do”

Tom Berarducci

I engaged Joel’s coaching services after leaving a 27-year career as an executive at Kodak. I was pretty disoriented and not sure what I wanted to do next. Joel immediately picked up on my years of experience with corporate America, and my strong opinions about how things could be improved. In the back of my mind, I always wanted to write a book; Joel was able to somehow tap into this latent desire and provide me with the tools to turn it into a reality.

I had the data, the experience, and the skill to write a book. But that’s not enough. You need a system, and someone to guide you through it. Joel provided me with this guidance, and made the entire experience a blast in the process.

I always knew I could write a book, but without Joel’s help, I probably would never have done it.

Tom Berarducci

Have a System

Taking on a big project, one about which you may know very little, can be incredibly intimidating. Most of us would never try to build a house, fix a car, or learn to play a musical instrument without help: a teacher, a coach, classes, something.

But when it comes to writing a book, we envision the lone artist starving in a garret and assume that writers work alone.

You need a process to write a bookDoes that make any sense at all? Of course not.

Successful writers have a system. When it comes to business books, I’ve created a systematic process to take the professional knowledge that’s already in your head, and lead you through, one step at a time, to the inevitable finished product: your book.

Here’s an overview:

  1. Expose the whole book. Establish your reasons for writing a business book. Identify how much of it is already written (it’s probably more than you realise!) Clearly identify what your desired outcome is and what you’ve already done toward that, and eliminate disorder and confusion.
  2. Bring order to what exists. Organise what’s already written.
  3. Identify gaps, ideas and concepts which are incomplete or missing.
  4. Prioritise the missing bits, and create them. (This is the piece most of us think of as ‘writing a book’ but, trust me, it’s the easy part.)
  5. Mechanical stuff: proofread, edit, format, design, and publish. Don’t worry; we’ve got this stuff covered.

In my first business book, The Commonsense Entrepreneur, I wrote about chunking; breaking big projects down into the smallest possible pieces (remember the joke about how to eat an elephant—one piece at a time?) Making each step small enough and simple enough takes most of the fear and stress out of the process.

Not doing it alone helps, too.

Jessi Lohman

I spent four years writing my first novel and I was stuck. Joel helped me make my goal of creating a great book a reality. I needed a sounding board, encouragement and reassurance along with knowledge and empowerment. He brought my project to fruition, keeping me motivated and focused from start to finish.

Joel was consistent, reliable, understanding, pleasant and had genuine passion for my project. The experience of sharing the excitement of my project made our work together exponentially better. There is no doubt in my mind I will entrust Joel with my next writing project. I am grateful to work with such a wonderful publishing partner.

Jessi Lohman

Author of Befriending Death

Hire a Guide

You’d never head out into someplace you’d never been, the desert or jungle or mountains, without a guide. If you’ve never written a business book before, hire a guide. It just makes sense.

Like that experienced jungle guide would tell you what equipment to bring and protect you from pitfalls, I’ll make sure you’ve got everything you need to take your existing business knowledge and lead you through the systematic process to your very own book.

When you're going somewhere new, hire a guide

Some Advice From Seth

Seth has some excellent advice for authors. Here’s the short version, but please; take five minutes & go read the whole post:

  1. Please understand that book publishing is an organized hobby, not a business.
  2. The timeframe for the launch of books has gone from silly to unrealistic.
  3. There is no such thing as effective book promotion by a book publisher.
  4. Books cost money and require the user to read them for the idea to spread.
  5. Publishing is like venture capital, not like printing.

What it Costs and What You Get

For $5,000 (not all at once, of course) you get:

  • up to one full year of coaching for both writing and marketing your book (weekly one-on-one call plus proactive coaching by email until the book is done and the marketing plan is in place)
  • a custom-designed blog
  • proofreading
  • editing
  • interior formatting
  • cover design
  • ISBN number, price bar code, and all the technical publishing bits like that
  • everything it takes to create the book except the actual writing
  • 25 copies of the book (perfect bound paperback)

Also available: an 8-week intensive for $1000 which includes weekly one-on-one calls and email coaching, and ongoing monthly proactive coaching by email for $250/month. All the other services (what the industry calls book packaging) are available a la carte as well.

How Do We Get Started?

Contact me to arrange a free 30-minute call to make sure we’re a good match. I promise faithfully that I won’t give you a hard sell or make you feel like you have to work with me. If we’re a match, you won’t need me to tell you that; you’ll know it.

Use the contact form or email me at Contact@SomedayBox.com or call our office (you’ll get to talk to my lovely wife Sue) at 916.771.9297.

You know you want to write a book.

Let’s get it out of the ’someday’ box.

Start now.

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