10,172 Words of Free Marketing Advice About Marketing Free

Since going live in September of 2013 this has become my most popular post ever, by a wide margin. I’m updating it in May of 2015 and will give it a polish every quarter or so.

Marketing Tips & Tricks

Here’s that list of 13 27 posts. The first is at my personal blog. The rest are here at Someday Box.

  1. 5 Business Lessons Nobody Taught Me (But I Sure Wish They Had)
  2. Free: It’s Not a Price, It’s a Strategy
  3. Growing Followers
  4. Would You Like Someone to Sell Your Books for You?
  5. What Does It Cost to Make a Living as a Writer?
  6. You Don’t Want Fans of Your Book
  7. Why Authors Must Have a Blog
  8. But I Just Want to Write
  9. Marketing Your Books in the New Age of Publishing
  10. Book Marketing: The Long Game Wins
  11. 6 Quick Marketing Tips for Authors
  12. 4 More Quick Marketing Tips
  13. Engineering Best-Sellers (Are Your Pants on Fire?)
  14. If You Want Word of Mouth to Work You Have to Teach Your Fans How
  15. Advertising Only Amplifies Visibility
  16. 5 Ways to Provide the Fresh Blog Content Your Fans Crave
  17. 6 Tools to Help You Find and Develop Your Blogging Voice
  18. Marketing: No Budget? No Time? The One Thing I Would Do Is . . .
  19. You Are What You Measure
  20. 6,000 Copies Sold: But How?
  21. Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR
  22. Do One Thing
  23. Free: Here, There . . . Everywhere?
  24. Marathon, Not Sprint
  25. Can’t Hurry Love. Or Marketing.
  26. The Magic Formula for Marketing Your Books
  27. Learn to Love Marketing, or Give Your Books Away (or Both)

It’s doubtful the book I originally envisioned here will ever see daylight.

But I’m willing to be convinced otherwise.

7 thoughts on “10,172 Words of Free Marketing Advice About Marketing Free

  1. I like the way you practice what you preach. Giving away valuable information as part of a marketing plan, showing me what works.

    If only I could use my intelligence guided by your experience I could be as good a writer as Rex Stout.

    Is writing short works for other publications a detraction or an enhancement. Seems like I would be cultivating disparate fans.

    1. Hulloo, Patrick!

      Glad this stuff helps. Feel free to slurp up as much of my experience as you’d like.

      A business goes through various stages (and a writer who intends to make money is starting a business.)

      The first stage is invisibility. Our impulse, at this stage, is to buy visibility and attention with advertising and whatnot. But the right way to become visible is generosity: give all you can give.

      If you have a fan base, you’re not invisible, and we can discuss what to do there. But if you don’t have a tribe yet, spreading your seeds all over the place can be a great way for potential fans to follow the breadcrumbs back to you.

      Do it smart, of course. Write for places your fans are reading. Do your homework. It’s a bit of a judgment call, knowing where to persist and when to move on (we all seem to stay far too long or leave far too soon when we’re in the unknown.)

      Experiment. It takes time and effort. But any farmer will tell you that even with perfect soil and weather, planting more seeds is still a good strategy.

  2. Pingback: 400 | Someday Box

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