Yesterday’s post had a single question about marketing. Today we get under the hood.
Okay that sounds silly, but my point is, Amazon is a monster seller. Why would I sit all day long in a booth attempting to sell books when Amazon is doing it for me electronically? My blogs, my website and my online presence in Amazon are the biggest selling machine.
Don’t get me wrong, I would like to do future promotions in person but in an atmosphere conducive to selling books.
Getting 4 and 5 star reviews was important too.
Once a reader latched on, they most likely told others. We noticed sales started slumping…then when we posted that we won the ‘top ten in Clive Cussler contest’ and sales jumped again.
Something happened in June of 2013, we sold 900 books on Amazon and we have no idea why. That’s why I did the Peter Frampton analogy.
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There’s no silver bullet, no magic incantation, no precise combination of social media techniques which will guarantee sales or make it easy. It comes down to four things, three of which Alex has shared:
- Experiment endlessly, and pay attention to what works.
- Be persistent.
- Start work on the next book.
- The one he didn’t mention but which I know is true in his case and should be included: use common sense and good manners in all your interactions and experiments.
That’s how to sell 6,000 copies of your book. It’s how to sell 600, or even 60.
There are loads of more specific strategies out there. Check out Tim Grahl’s site, for instance, and sign up for his 30-day course. But in the end, the 3 steps above are how you’re going to sell your book.