What Question Can You Answer Best? (Guest Post by Phil Wrzesinski )

I’ve known Phil for some time. His intense love for his family sometimes outshines the fact that he is a brilliant marketer and incredible teacher.

?My first book started writing itself the day a local childcare owner asked me, “Phil, I shop a lot, and I have to say, your store has the best customer service I’ve ever encountered. What is your secret?”

The short answer was simple. I hire good people.

She pressed me further. “Can you do a presentation to our Child Care Association about it?”

Sure.

Now I needed a longer answer. Fortunately, the answer was there and pretty soon I had a presentation and the outline for a book.

The funny thing is that I never set out to write a book. I think the book had a life of its own, born when the question was asked. At least a dozen times throughout the process I wondered what made me think I was capable of writing a book. Mostly I ignored that thought and kept writing. After all, I was just answering a question.

Your business has the answer to a question, too. There is something you do better than most other businesses. You have a philosophy, a reason, a method for why you do what you do and how it makes your business better. It may be one of your own design, or one you stole from someone else, or one you pieced together from several sources. Someone has probably already asked you why or how you do what you do.

You just have to start writing it down.

My second book started the same way – with a question.

“Phil, what do you teach in your Daddy Class at the hospital? My husband is having a really hard time getting into this pregnancy and 950 miles is just a little too far to travel for a two hour class.”

Once again, I started writing it down. And book two was born.

My point in all this is that I think everyone has been asked at one point or another to write a book. Maybe not directly, but indirectly. Both of my books were simply long answers to good questions.

The beauty is that both books are still relevant today because the answers haven’t changed. In fact, they become blueprints and reminders of how and why we do what we do. And the market for those books is all the other people who have that same question.

So my question to you is this… “What question are people asking you that you can answer best?”

You have an answer. Now go write it down.

When not playing daddy, Phil is a top-level retailer, who owns and operates Toy House and Baby Too, one of the 25 Best Independent Stores in America (in the book, Retail Superstars) and a business consultant who speaks to audiences all over the country. His passion is for helping others, whether installing a car seat, teaching parents about toys, or helping other independent retailers achieve their success.

Phil has written two books for businesses, “Hiring and the Potter’s Wheel: Turning Your Staff Into a Work of Art” and “Financials Made Understandable: The Building Blocks of a Successful Toy Store”. You can learn more about Phil at www.PhilsForum.com.

One thought on “What Question Can You Answer Best? (Guest Post by Phil Wrzesinski )

  1. Yes, it’s always a cool idea to start with a question. The question that a lot of people in business have been asking (not just of me)—especially in larger organizations—is: how come so many people are disengaged (sometimes “actively disengaged”) from work? I didn’t realize until I just read this post that this was a fundamental question I was trying to answer when I began my book. Thanks!

    Btw, the short answer I give to that question: their workplace is not encouraging creativity, inspiration, personality, independent thinking, and a sense of purpose—as addressed (of course!) in my forthcoming book, “Business Lessons From Rock.”

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