Cover Design

Of course you judge a book by its cover. We all do. That includes your readers.

Your cover makes a promise. Make it appealing and believable and a browser becomes a reader. If your book fulfills the promise the cover makes, you’ve got yourself a fan.

I design all my own covers, and some for publishing clients. Every cover is a unique challenge. That doesn’t have to mean “expensive.” Most cover designs cost between $250 and $500 for a print-ready file, and custom digital cover and marketing thumbnail image.

Have a look at the covers I’ve designed. If this doesn’t seem like a good match, I also offer a cover review service for $25. Read about Cover Judge down below.

Jump: That She is Made of Truth | A Long, Hard Look | Ginger The Ship Captain’s Cat | Into the Fog | You Don’t Want a Job | Ramblings in Ireland | Your Effortless Business | Befriending Death | Hiring And The Potter’s Wheel | The Time Is Now 11:59 | Why We Lead | Hits Or Niches | Through The Fog | Getting Your Book Out of the Someday Box | The Commonsense Virtual Assistant | 49 Proverbs Of Business Heresy

That She is Made of Truth front cover

That She is Made of Truth

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A Long Hard Look front coverA Long Hard Look back cover

A Long, Hard Look

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Ginger the Ship Captain's Cat front coverGinger the Ship Captain's Cat back cover

Ginger the Ship Captain's Cat

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Into the Fog.frontInto the Fog back cover

Into the Fog

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You Don't Want a Job (cover, front)You Don't Want a Job (cover, back)

You Don’t Want a Job

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Ramblings in Ireland (cover, front)Ramblings in Ireland (cover, back)

Ramblings in Ireland

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Your Effortless Business frontYour Effortless Business back

Your Effortless Business

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The Time is Now 11:59 frontThe Time is Now 11:59 back

The Time is Now 11:59

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Hits Or Niches frontHits Or Niches back

Hits or Niches

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49 Proverbs of Business Heresy front49 Proverbs of Business Heresy back

49 Proverbs of Business Heresy

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You know that despite the old adage prospective readers do indeed judge a book by its cover.

Let’s make it not only appealing, but a user-friendly marketing piece, shall we?

$25





We’ll provide the kind of feedback DIY author/designers need to ensure that your cover is not just attractive but well laid out and clearly readable.

One Cover (Front & Back) $25

Once you’ve paid you’ll be returned to the upload page. You’ll need this keycode to enable the form: cover

For $25, we’ll analyze your proposed book cover and offer recommendations for usability (fonts, colors, layout) and marketing value. We’ll provide clear written feedback on what we recommend and why. Just submit payment below, then email an image of your cover design, front, back and spine, at any stage of design. (Or, if you’d like to have a cover designed from scratch, take a look at some book covers we’ve created, and use our contact form and we’ll get in touch.)

Check out the advice we’ve already shared to change the covers on the left into the covers on the right. In some cases the DIY designers got what they wanted from the briefest of comments. Sometimes it’s a simple adjustment to a single element that makes the difference. Our comments below were provided at no charge to the designers. For our paid service we’ll provide as much detail and explanation as you need for our recommendations to be useful.


Jump: Bobwire Biscuits | That One Left Shoe | Aspiring Authors Anthology

Bobwire Biscuits originalBobwire Biscuits edited

Bobwire Biscuits

Don’t be afraid to color outside the lines. That’s a big image, emotionally. Make it so big physically that it spills off the edges, left and right. Make the image the star.

I’d also go with a much simpler font that’s more readable and less overused.

Make the image huge, and the font as simple as possible. For this cover, I’d use exactly the same font (whichever you choose) for title, subtitle, and author’s name, and just two sizes: title large, subtitle and author smaller. Let the potential reader focus on the compelling image of “bobwire” biscuits. Ouch.

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That One Left Shoe originalThat One Left Shoe edited

That One Left Shoe

This feels very formal. I would love to see a book with such a striking photo as one red shoe by the side of the road to use an off-kilter layout for the title, rather than a title page type layout. Have fun with it, while keeping it readable.

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Aspiring Writers originalAspiring Writers edited

Aspiring Writers Anthology

The photo is great, the pile of books, but could have been dimmed or faded to allow the text to be more readable. It’s a mantra I chant: readable first, but decorative.

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Then, have a look at our own covers or those we’ve designed for clients, and you’ll see the design, usability, and marketing principles in action. Each image links to a larger version so you can see the details.

The next step, of course, is to click the button below to get your cover judged—before your readers ever see it. Once you’ve paid you’ll be returned to the upload page. You’ll need this keycode to enable the form: cover

$25





We’ll provide the kind of feedback DIY author/designers need to ensure that your cover is not just attractive but well laid out and clearly readable.

One Cover (Front & Back) $25