Expose the Whole Book

Establish your reasons for writing a business book.

  1. Are you writing a book to make money? Don’t. Virtually all books sell less than 500 copies. Ever. Even if you make $12 a copy (which is pretty good), you just made $6,000.
  2. To establish yourself as an expert. Good reason. If you literally wrote the book, you’ll be recognized as an authority on your subject.
  3. To share the gift of your knowledge and experience. Sometimes, just giving, sharing, teaching, is enough.
  4. As an introduction to prospects: an overview of who you are and what you believe. If you’re going to take someone on as a client, it’s marvelous if they already know how you think.
  5. To use it as a big fat business card. Seriously. You can get copies for $4. If you’ve got a hot prospect, give ‘em a $4 business card. Imagine the impression it makes to say, “I want to give you a autographed copy of my book. I want to work with you.”

Identify and gather what you’ve already written (it’s probably more than you realize!)

  1. blog
  2. website
  3. presentations and speeches
  4. white papers
  5. video and audio
  6. emails to/from clients, friends, others
  7. knowledge in your head (“writing” doesn’t necessarily mean just writing)

Clearly identify what your desired outcome is and what you’ve already done toward that. Eliminate disorder and confusion. If you lie to yourself about your reasons for writing, you’ll invest a lot of time and effort on the wrong tasks in order to make progress down the wrong road.

It’s okay to write a book just to say you’ve done it. It’s great to write a book because it makes you proud. It’s fine to write a book as a business tool, a gift for your mom, or your own self-respect.

Just be clear on your “why,” and the “what” and “how” will fall into place.

Watch the next video: Organize What’s Already Written

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