My Ideal Client
I’d like to introduce you to my ideal client, Eileen Thomasina Armstrong, 36.
(She sure doesn’t like her middle name.)
She worked for her husband’s business until they divorced 3 years ago.
She studied to be a teacher in college but got married and her husband didn’t want her to work.
She enjoys writing. She has a blog where she writes about teaching.
Her previous business experience provided her with enough ready cash that she only works because she loves what she does and wants to continue her comfortable lifestyle.
Her husband was a contractor who restored old homes and buildings, so she has a strong background in historical restorations, architecture and interior design.
She does some design but prefers to teach it to DIY types.
She spends afternoons with her little girl Elisabeth (Betsy) who is 6. Betsy’s nanny also cooks.
Eileen wants to write a book to establish herself as an authority in teaching her expertise.
She writes her blog and sends her sister Elizabeth (Liz) long letters about what she’s doing and how she does it.
What Eileen really needs is someone to hold her accountable to her dream. She needs a process with accountability, guidance and deadlines.
She loves the feedback she gets on her blog and the letters to her sister and knows that if she had more feedback she could write that book.
No, Eileen doesn’t exist, and none of my clients match this profile exactly. But it’s amazing how closely my clients do match this ideal.
If you know an Eileen, or someone a lot like her, would you consider connecting us? I promise to make it a good experience for all.

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