Story Cartel Promotion Process Details

Story CartelLast week I shared some details about setting up my promotion at Story Cartel. I’d like us all to see what an author gets for a $25 investment (which, if I recall correctly, includes Story Cartel giving copies to the winners of a drawing, meaning the author doesn’t shell out on the back end, only the front end. I’ll confirm this detail for you by the end of this series.)

Today, the details of the promotion itself: the messages we used, how often we used them, and the response we’ve gotten.

The Messages

Here are the messages we used. Twitter has its 140-character limit, so I wrote 3 short ones to fit that, and when I realized one of them was perfect for longer-format networks as well, only wrote 1 more long one. Twitter benefits from more frequent posting, which is why we created more short messages than long.

Short messages:

  • Hey book maven: free copy of my Chandleresque cozy mystery novel for your honest review. Your friends will thank you. http://ow.ly/A7gbl
  • Hey book maven: free copy of my Chandleresque cozy #mystery #novel for your honest review. @StoryCartel http://ow.ly/A7gbl Please #RT!
  • Get a free copy of my latest Chandleresque cozy #mystery #novel in exchange for your honest review. @StoryCartel http://ow.ly/A7gbl #RT

These messages were used for longer-format networks:

  • Get a free copy of my latest Chandleresque cozy #mystery #novel in exchange for your honest review. @StoryCartel http://ow.ly/A7gbl #RT
  • You’re the one friends look to for book recommendations. Download a free copy of my latest Chandleresque cozy #mystery #novel in exchange for your honest review. Your friends will thank you. So will I. http://ow.ly/A7gbl

Starting launch day there have been 3 tweets a day on my personal account and the Someday Box account, and one post per day on Facebook and LinkedIn.

Sue also promoted it to her personal network. Sue, wanna share some of those details in the comments?

Effects

Five more downloads from the promotion. None are newsletter readers, so it seems to be from the tweeting and posting and whatnot.

No new reviews from Story Cartel yet, though someone who bought the book before this promotion left one.

Another update next week, with some thoughts on where I honestly believe this is heading, and maybe an update on my next book. (Yes, already.)

Note: you have 11 days to download A Long, Hard Look free at Story Cartel, in exchange for your honest review. It’s the best book I’ve written so far.

12 thoughts on “Story Cartel Promotion Process Details

  1. I’ve posted some of those same messages on my own Twitter account as well as my Facebook page and Google+ page.

    In addition, Joel created over a dozen images with quotes from the book which I’ve posted one daily to Joel’s Facebook author page, a Pinterest board, and my Google+ page.

  2. We are all watching to see how this experiment goes. Then the rest of us authors can emulate it if it is a success. But no matter how big or little the promotion is…it all helps in getting the ball rolling. Look! You already got more than 5 issues sold.

    Doing nothing, however, is a surefire way of getting nothing in return.

    1. Actually, that was only 5 this week. 18 more the week before, so there’s a couple dozen people who know about the book now. Even if I subtract the folks on my own list, Story Cartel and our promotion have gotten it into the hands of a dozen more people.

      And, as you say, that’s a good thing. It’s got 4 reviews already and I have no doubt it’ll get more.

      And as Story Cartel knows, reviews sell books.

  3. When I used Story Cartel, I put both books on the site at the same time. I marketed using FB only. I did an update once a week the first two weeks, and then I did a daily update countdown the final week. Since most of the FB folks I know are friends, I didn’t want to pummel them with advertising.
    I had 18-20 downloads for each book. Only one of those for one book was someone I knew. Even though the marketing is good, there are regular users to Story Cartel who scoop up the books and some of them leave reviews. Those who left reviews were non-friends, non-followers, non-family, and I really liked seeing what they had to say. Also, based on a couple of the reviews, I picked up a few fans.
    Certainly keep marketing, but just putting your book on Story Cartel gets your book in front of a previously unreached audience. :)

    1. The huge upside of Story Cartel is that instead of making “free” a price as some places do, it’s a strategy because you get all those email addresses.

      NoiseTrade is the same way for music, and now, finally, for books. I need to get this set up there. (Or is it?)

      1. I kept a file of those email addresses, but I didn’t send anything out to them or make a mailing list out of them. I may use them to send a one time FYI when the third book is out, but I didn’t want to automatically send them emails, blogs, or anything just because I had their email addresses. I’m finicky about giving my email address out and figure there are others like me. If I get tacked on to a newsletter I didn’t specifically sign up for, I immediately unsubscribe.

        1. That’s what they’re for. I won’t add them to this newsletter or send them anything other than a couple reminders to write a review, and include a link to the newsletter and blog in case they’re interested.

          This is casual interest, not fandom.

          1. Casual interest, exactly! That’s what I was trying to say and doing a terrible job at it. :)

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