Free is Not a Price and Hope is Not a Business Plan

Prepare for a long rambling rant with overtones of self-analysis.

I have written before about using free as a strategy, not a price.

Please, make business decisions based on evidence, a plan, not hoping and wishing.

I’ve read mention of people giving away tens of thousands of digital downloads of their book, and receiving a few dozen reviews and the equivalent of $700 in related sales.

If the effort involved is minimal and the reward is $700, I guess I can see that. I suppose I have to reserve judgment until I have more data.

Yes, I want lots of people to read my books.

What I don’t want is for lots of people to just line up and download my books. It’s not the same thing.


… more … “Free is Not a Price and Hope is Not a Business Plan”