Book Marketing: The Long Game Wins

photo http://www.sxc.hu/photo/1284433 by Fred Fokkelman http://www.sxc.hu/profile/ChemtecAuthors who learn to love marketing will win in the long run. Marketing can feel like a slog through wet clay —wet clay flowing downhill, taking you with it. No matter what you do, how much time you spend in a million different social networks, nothing happens.

The solution is to play the long game. Persistence, not volume or brightness.
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Is “That Begs the Question” the Exception That Proves the Rule?

dictionary image http://www.sxc.hu/photo/141757 by Chris Eyles http://www.sxc.hu/profile/mistereelsLanguage purists like to correct others’ minor mistakes. Their motive is to make themselves feel smarter by making you feel dumb. I know this because I used to be one of them. When I changed my metric from “smart” to “generous” this approach lost its appeal. … more … “Is “That Begs the Question” the Exception That Proves the Rule?”