The One True Measurement Your Fans Care About

It’s not how many
stars
they gave it at Amazon.

It’s not how well it was
edited.
It’s not that it was available in their
format
of choice: Kindle, Nook, print, audio.
It’s not the
price.
It’s not
how long
or short it is.

image http://www.sxc.hu/photo/965830 by Billy Alexander http://www.sxc.hu/profile/ba1969
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When should I start my author website? What should I put on it?

(Another question frequently asked)

You should start marketing your book the day you’re sure you’re going to write it. Your website is a major part of your marketing.

theatre photo http://www.sxc.hu/photo/923338 by Herman Brinkman http://www.sxc.hu/profile/hbrinkmanConsider how movies are marketed. A year in advance, sometimes more, teasers start to come out. A website goes up with trivia, bits and pieces.

As the date approaches, the teasers turn into trailers, longer more detailed snippets to suck you in and build excitement, buzz.

Just before the launch is when the big blitz happens, but it only matters because real fans have been talking about it since the announcement a year ago.
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