Who Are You Writing For? (It Isn’t Really Either/Or)

I should turn that into a song, eh?

vegComes up sometimes in discussion boards: write for yourself and find artistic fulfillment, or write for your audience and sell books?

Here’s what comes up in the research of Chip and Dan Heath, experts in the brain science of decision-making: avoid either/or thinking when making decisions. Consider more than two opposing options.

Today, consider taking a page from CompSci (that’s computer science for the 99.9% of you who’ve managed to elude its evil grasp.)

But first, let’s make soup. … more … “Who Are You Writing For? (It Isn’t Really Either/Or)”