Apparently Wednesday comes a day late this week. Still sorting this new posting schedule. Glad you’re here.
Papa H famously said, “Write drunk. Edit sober.”
Just to be totally clear that I’m not advocating alcohol abuse, the point is that made by Gustave Flaubert in a letter to Gertrude Tennant (her daughter Dorothy married the explorer Henry Stanley.)
Flaubert wrote Soyez réglé dans votre vie et ordinaire comme un bourgeois, afin d’être violent et original dans vos œuvres.
Be regular and orderly in your life like a bourgeois, so that you may be violent and original in your work.
There is a natural balance between order and chaos. You will have a certain amount of each in life, in your personality, in your art. … more … “Write Drunk. Edit Sober. Is That Right?”
All work and no play makes Jack a dull boy. It can make writers collapse in a gibbering heap in the corner, which might also be dull.
Yesterday I was telling you to keep your momentum. Today I’m telling you to take a break. Coping with conflict is part of the writer’s life. Here’s my perspective on how to balance these opposing needs.
… more … “Taking a Break Without Breaking Momentum”
Control over launching. Nobody has to wait to be picked.
Control over quality. You choose the editor, cover designer, interior layout, marketing. All of it.
Control over profits. You have a hope of affecting sales by the other things you control.
Expectation. Publishing a non-fiction is rapidly becoming an expectation for an entrepreneur. I frequently ask folks who’ve shared something brilliant “Where can I buy your book?”
Next question: When are you going to do something about it?
(Because this is such a short post, I’m including an incredibly cute photo of my Little One from a long time ago.)
A longer diatribe about marketing your self-published book. This is a year-long class, which I’d be glad to give if y’all are interested.
Publishing is in the greatest upheaval since Gutenberg. Supporters of traditional publishing will tell you it’s the only choice, or you’re not a real author.
I’ll take the opposing view: the only rational choice, from both the artistic and commercial perspectives, is to pick yourself, own the process, and reap the rewards. Here’s why:
… more … “Marketing Your Books in the New Age of Publishing”
Some insist that you have to give your first book away. Others claim that free means “worthless” and they won’t do it.
Free is good. If I’m talking to a prospective client, and I can impress them with my expertise and enthusiasm by mailing them a copy of one of my books that’s pertinent to our conversation, I’ve spent $7 on marketing to get what could be a $2,000 client. If I email them the Kindle version, I’ve spent zero.
What’s important to remember is that free isn’t a price. It’s a strategy.
Just posting a copy online with a price of zero is not strategic.
… more … “Free: It’s Not a Price, It’s a Strategy”
Well, if you equate self-publishing with uploading files to CreateSpace, yeah, that’s easy.
For reference, here’s my process. Less easy, I’d say:
… more … “Is Self-Publishing Easy?”
Publishing is in a state of flux. Every variation of publishing is possible today, from throwing it over the transom to an agent who handles it all, to doing every single step yourself.
In between are various levels of self-publishing, defined to some extent by the balance of responsibility and risk shared by the publisher and the author. Understanding those differences is vital to your success. When I was asked the question in the title the first part of the answer was getting our definitions straight.
… more … “Use a Self-Publishing Company or DIY?”
Reading a public forum today, I ran across a lengthy comment by a member of the traditional publishing industry.
I was enraged.
Since their comments made it clear they’re incapable of understanding this, and since I’d rather start a range war on my own soil, I thought I’d share my response here.
… more … “To the Self-Important Member of the Traditional Publishing Industry Who Wouldn’t Appreciate This”
I promised to offer suggestions about dealing with your unconscious fears. Here’s a start:
… more … “Your Unconscious: A Reasonable, Albeit Fearful, Child”
The obvious answer should be you, but if you sign a deal with a traditional publisher, watch out. You could also be giving away control of more than the printed version.
… more … “Who Owns Your Book?”