ROI: Is Writing a Book a Good Investment in Your Business?

selling-sold-sold-paidFiction authors might want to find something else to read. Today we’re all business.

Selling books is no way to make money. But you’re a business person and you know that some things that don’t directly earn money are still vital to the sales process.

Does a book fit into that picture?

Let’s talk numbers.

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The Difference Between Price and Value and Why it Has Nothing to Do with Your Book

a new pathWhen I read Richard Halliburton’s first book, The Royal Road to Romance it altered how I think about the process of living. Though it is as far from a business book as you can get, it is one reason I make a good living doing things I love.

Another reason (and, to contradict what I said above, even less of a business book) is Dr. Seuss’ unknown classic I Had Trouble in Getting to Solla Sollew. A youngster, plagued by problems, sets out for Solla Sollew, “where they never have troubles, at least, very few.” The lesson he learns, again, triggered new thinking and new actions, a different path in life.

At the other end of the spectrum, I own 3/4 of Donald Knuth’s indispensable The Art of Computer Programming and haven’t made it past the first few chapters of book one (the engagingly entitled Fundamental Algorithms, which I assure is dead sexy to Knuth’s target audience.)

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