Someone described the method of steering a sailboat called “tacking” as first sailing in a direction to the left of where you want to go, and then sailing in a direction to the right of where you want to go. The process of shifting from left to right is called “coming about.”
Get on a sailboat and everyplace you want to go is against the wind. Forces external to the boat, such as wind and currents and other boats, cause you to adjust your heading, even if you haven’t changed your destination. That’s also a possibility: discovering that the beach you’re heading for is crowded, but over that way is an open spot you’d prefer.
Same with any business venture.