My wife Sue provides social media marketing services for authors. I am, of course, her most important client. I’ve asked her to share some of her checklists and tools with you. We’d both love to hear if this type of information is helpful.—Joel
When your fans share your writing with others it carries more social proof than your own marketing efforts because it comes from a third party. Make it easy for them. Real fans are glad to help.
Do you have all the following in place so your fans are connected with you and sharing your posts with their friends?
Connect with your fans on the following social media platforms.
Ask your fans to share your social media posts by doing the following.
Retweet something you shared on Twitter.
Share a post from your Facebook Author page on their own Facebook timeline.
Repin something from one of your Pinterest boards.
Share one of your status updates on LinkedIn.
Comment on one of your Instagram posts.
On Goodreads, recommend one of your books to your friends.
Ask fans to sign up for your newsletter.
Ask fans to share the link to sign up for your newsletter.
Ask fans to subscribe to your blog and to comment at the blog. Write a blog post about how they can support you. (See Joel’s at his author website)
Directly ask them to buy your books.
Encourage fans to buy a copy of one of your books for a friend who they think will enjoy it.
Ask fans to review your books on Amazon.
Let fans know you’d love to hear from them and to send you an email.
Let your fans know that supportive things like reviews at Amazon, comments at the blog, enthusiastic shares on social media and even personal emails help make you enthusiastic about continuing to write.
Sue L Canfield has been working with social media since 2005. She blogs regularly about how to use social media and consults on best social media practices at Chief Virtual Officer. She specializes in helping authors create and maintain their online presence. She currently manages a team of four social media account managers and over a dozen social media clients.
Update on my Story Cartel launch. My goal is to share every detail I can so you can see what would work for you.
Last Monday we sent out a special edition of the newsletter, and posted the same content here at the blog. We had launched the download at Story Cartel on Friday so we’d have the page’s URL for the post and newsletter.
By Monday morning, 9 Story Cartel members had already downloaded the book. This was before the newsletter and post went live.
The day of our launch, 9 more people downloaded the book; 6 of them newsletter subscribers. (One of the earlier downloaders is also a fan who follows everything I do closely, but I’m still pleased they discovered my launch on their own.)
Traffic is down here at Someday Box. We aren’t surprised, Best Beloved and I. The reposts from Finding Why and Business Heretics. Excerpts. Links to hither and yon.
Being the needy angsty type, my first impulse is to ask how I can make you love me more. The Dylan poster on my wall says it doesn’t matter who loves you as long as you love you.
Most of you show up on Friday, after the newsletter goes out. The in-between posts get less love, maybe because they’re not fresh. Maybe because the titles aren’t compelling. Maybe because they’re about someone else instead of me, and you’re all slavering and lusting for more me, less them.
The unsuspecting patron takes a giant bite of his McBlazing Wrap. Whips crack. Flames spurt. Explosions.
The McDonald’s commercial is implying that this meal is hot. I can assure you, though, that while I might find it well seasoned, I wouldn’t be reaching for the sugar water to douse the burning sensation in my mouth. Because I spent half of my childhood eating in Mexico, my notion of spicy is quite different from most of the folks who frequent McDonald’s. And, in fact, from most of the folks who live around here. A friend across the state line once remarked, “Minnesotans think ketchup is hot”.
Why does McDonald’s pretend their meal is so spicy?