Control over launching. Nobody has to wait to be picked.
Control over quality. You choose the editor, cover designer, interior layout, marketing. All of it.
Control over profits. You have a hope of affecting sales by the other things you control.
Expectation. Publishing a non-fiction is rapidly becoming an expectation for an entrepreneur. I frequently ask folks who’ve shared something brilliant “Where can I buy your book?”
Next question: When are you going to do something about it?
(Because this is such a short post, I’m including an incredibly cute photo of my Little One from a long time ago.)