Fifteen Thousand Words: Self-Publishing 101 Q&A

Fifteen thousand words about self-publishing. That’s the conversation I’ve had with Cheryl Campbell, answering her questions about self-publishing. Being a newbie, her questions were basic. Being a smarty, her questions were insightful and clear.

Fifteen thousand words. I’ve written books shorter than that. While most of this content will make it into Getting Your Book Our of the “Someday” Box, 2nd Edition you can read it all here absolutely free.

… more … “Fifteen Thousand Words: Self-Publishing 101 Q&A”

Half a Conversation About Self-Publishing

I had a lengthy conversation about publishing. My half seems to make sense even without the questions, so I’m posting it here.

If you’re ready to even talk about getting your book out of the “someday” box, well, let’s talk, eh?

image http://www.sxc.hu/photo/540700 by Kishore N C http://www.sxc.hu/profile/kishorenc

… more … “Half a Conversation About Self-Publishing”

Free: It’s Not a Price, It’s a Strategy

Some insist that you have to give your first book away. Others claim that free means “worthless” and they won’t do it.

Free is good. If I’m talking to a prospective client, and I can impress them with my expertise and enthusiasm by mailing them a copy of one of my books that’s pertinent to our conversation, I’ve spent $7 on marketing to get what could be a $2,000 client. If I email them the Kindle version, I’ve spent zero.

What’s important to remember is that free isn’t a price. It’s a strategy.

Just posting a copy online with a price of zero is not strategic.

images http://www.sxc.hu/photo/1120086 by Laura Morariu http://www.sxc.hu/profile/lauralucia
… more … “Free: It’s Not a Price, It’s a Strategy”