Free is Not a Price and Hope is Not a Business Plan

Prepare for a long rambling rant with overtones of self-analysis.

I have written before about using free as a strategy, not a price.

Please, make business decisions based on evidence, a plan, not hoping and wishing.

I’ve read mention of people giving away tens of thousands of digital downloads of their book, and receiving a few dozen reviews and the equivalent of $700 in related sales.

If the effort involved is minimal and the reward is $700, I guess I can see that. I suppose I have to reserve judgment until I have more data.

Yes, I want lots of people to read my books.

What I don’t want is for lots of people to just line up and download my books. It’s not the same thing.

free-get-in-line

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Story Cartel: A Postscript

Story CartelJust had a great phone call with Joe Bunting, one of the founders of Story Cartel.

There was a flaw in my experiment, and it wasn’t until we were chatting that I realized it. Rather than telling you right away, I’ll make it into a long story because that’s what I do.

Last week, Joe emailed his regrets that Story Cartel hadn’t worked out for me, and asked if I’d have time for a phone call to chat about my experiment. As I mentioned in my response, he and Jeff Goins‘ reputations were one reason I opted to try Story Cartel. They’re a couple of guys who genuinely care about other writers and their readers. They’re not about making a quick buck, and that’s driven home by the fact that Joe took the time to ask me some good questions and really listen to the answers.

Big Discovery

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