When should I start my author website? What should I put on it?

(Another question frequently asked)

You should start marketing your book the day you’re sure you’re going to write it. Your website is a major part of your marketing.

theatre photo http://www.sxc.hu/photo/923338 by Herman Brinkman http://www.sxc.hu/profile/hbrinkmanConsider how movies are marketed. A year in advance, sometimes more, teasers start to come out. A website goes up with trivia, bits and pieces.

As the date approaches, the teasers turn into trailers, longer more detailed snippets to suck you in and build excitement, buzz.

Just before the launch is when the big blitz happens, but it only matters because real fans have been talking about it since the announcement a year ago.
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Another Little Purple Book: “You Don’t Want a Job” Launches Friday

You Don't Want a JobThis Friday, July 27th, I kick off the virtual book tour for my 10th book, You Don’t Want a Job: Why Self-Employment Reduces Your Risks & Increases Your Rewards. It’s the latest Little Purple Book even though it’s orange.

I’ll be posting links to all the tour stops as they go live and I hope you’ll join my hosts and me.
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