I wish I had a nickel for every time I’ve read this sentence:
The best way to learn writing is to write.
It comes mostly from pantsers who don’t want to learn story structure, who think it’s a straightjacket for producing formulaic pablum and they want no part of it.
When my middle daughter graduated from high school she wanted to write songs. We got her a small keyboard and I offered to give her lessons.
“No, that’s okay. I know what I’m doing.”
She was echoing what I’ve heard dozens of songwriters say: “Learning music theory will destroy my spontaneous creativity.”
Really? So you’re saying that me and Mozart and Dylan and Donald Fagen are drudges? I’m not the genius those three are, but I write better songs because I learned music theory, not in spite of it. Listen to Donald Fagen talk about composing the Steely Dan song Peg:
Almost every author I talk to wishes someone else would sell their books for them. The few exceptions are those who, by nature or training, enjoy marketing their books. They’ve learned enough to have a plan and to execute it consistently, persistently.
Even my wife‘s clients, who pay her large sums for social media marketing for their books, engage fully in the process. Those who don’t quickly become frustrated because she isn’t selling their books well enough, not realizing that’s not how it works (despite having that clearly explained at the outset.)
Here’s the good news: if you hate marketing and you don’t want to sell your books, you don’t have to spend another second on marketing.
I really miss the show Lie to Me. Chap named Cal Lightman (played brilliantly by Tim Ross) is a lie expert. He reads what are called microexpressions in the human face, and can determine whether or not a person is telling the truth. (Based on real science, pioneered by Paul Ekman, the reality is not quite as TV crime show, but is never the less fascinating.)
In the first episode he hires a TSA inspector named Ria Torres. An abusive childhood has taught her to read facial expressions. She is what Lightman calls a natural.
Although the occasional scene where Ria catches something Lightman misses is injected for humorous effect, the dynamic of their relationship is very much mentor and apprentice. Even as a natural, it is assumed that she will expand her knowledge, understanding, abilities through training and experience.
Since I started the focused marketing of A Long, Hard Look, giving away copies in exchange for reviews and to get attention on Goodreads, the total results (over a the past 5 weeks) have been underwhelming. A handful (that means 5, at most) of sales, a few of which were to people I know. A few reviews, mostly from people who read my blog or newsletter.
Like I said, underwhelming. (Not that I don’t appreciate that folks who know me buy, read, and review, but that isn’t a result of all this marketing, it’s a result of our personal relationship.)
There are a million sales tactics, and hundreds of people out there pitching their “sell a million copies” process. If only I could find the magic potion, the secret formula.
Thing is, I already have it, and it’s no secret, nor is it magic.
In last Friday’s newsletter I stated pretty emphatically that self-publishing was, both artistically and commercially, the right choice. Long-time reader and valued curmudgeon Ed Teja took a different view. He made good points, which he’s allowing me to share here. Please, tell him what you think because we’d both like to know how this resonates with y’all. And Ed, thanks for nudging me to reconsider this topic.)
When Joel presented a case for self-publishing über alle it struck a chord in me, yet simultaneously resonated with my automatic “ain’t necessarily so” response. The problem I have with the idea is that it suggests a fish-or-cut-bait approach, presenting a false dichotomy (as writers we get to use words like that. Enjoy). between self-publishing and everything else. The truth is, it’s worth considering a mix of strategies.
Let me say one thing clearly upfront: You will likely, probably, almost certainly, make more money publishing your own work than by working with any publisher. I’ll even suggest that doing things yourself, you stand a better chance of publishing the book you want, not one someone else thinks it should be.
Writers are readers. We get our ideas for stories, characters, complications and solutions from reading. We pick up new words and new ways to use old words. We absorb cadence, rhythm, pulse.
Any mystery-lover who reads A Long, Hard Look will see the influence of, not just Chandler, but Christie, Francis, Stout, and Asimov; perhaps even a twist of Richard Halliburton. The homage to Chandler is intentional, and Phil Brennan owes as much to Archie Goodwin as to Philip Marlowe.
I’m including the feature-length version of Chris’ bio because it’s so cool.
By the time he was 22 years old, Chris was leading a sales team of 120 independent contractors. His team consistently ranked in the top three productivity offices of roughly one-thousand North American teams. He attributes his team’s consistently high performance to a relentless focus on leader and culture development.
Chris left Direct Sales in 2006 to pursue his passion of leadership and team culture development on a larger scale, and founded Actionable Books in 2008. ActionableBooks.com – a company dedicated to using business books as a platform for leader and team growth – earned Chris 2009’s Entrepreneurial Spirit Award, a shortlisting for PROFIT’s Fuel Awards (2011) and has been the topic of articles in the Globe & Mail, Toronto Star and Toronto Business Times, as well as an audio interview for Profit Magazine’s BusinessCast.
In 2010, Chris launched “Actionable Interviews” a video interview series with best selling business book authors and leading thinkers in the business space. To date he’s conducted 42 interviews for the series, with highlights including Seth Godin, Dan Pink, Susan Cain and Sir Ken Robinson. It’s through these conversations that Chris developed The Salaried Entrepreneur™; an innovative team development methodology that’s being used internationally by companies large and small.
Chris currently lives in Spain with his wife, Amy.