Free is Not a Price and Hope is Not a Business Plan

Prepare for a long rambling rant with overtones of self-analysis.

I have written before about using free as a strategy, not a price.

Please, make business decisions based on evidence, a plan, not hoping and wishing.

I’ve read mention of people giving away tens of thousands of digital downloads of their book, and receiving a few dozen reviews and the equivalent of $700 in related sales.

If the effort involved is minimal and the reward is $700, I guess I can see that. I suppose I have to reserve judgment until I have more data.

Yes, I want lots of people to read my books.

What I don’t want is for lots of people to just line up and download my books. It’s not the same thing.

free-get-in-line

… more … “Free is Not a Price and Hope is Not a Business Plan”

Marathon, Not Sprint

Cliff Young
Cliffyoung1983. Via Wikipedia.
Immediately after urging Best Beloved to take it slower, consider her health, self-care blah blah blah, I started stressing about the post I’m supposed to write today about my Goodreads giveaway.

Pot. Kettle. Nobody here but us kitchen utensils.

I plan to get back to the Goodreads giveaway education I promised by next week, but today, I’m going to spill a bit about what we’re doing and why I’m taking it slow today.

Years ago, Best Beloved almost died of pancreas problems. Couple years later, she almost died of complications from the previous issues.

For 7 years, her primary symptoms have been fatigue, a lack of stamina. Past 6 – 9 months, it’s been extreme fatigue, general pain, and mental blur. Doctors are looking into everything from fibromyalgia to hepatitis. No reason for excessive concern yet, just do the research, find the source, and then decide what action to take.

… more … “Marathon, Not Sprint”

The Clash at the 23rd Mile

and the winner isMarathon runners hit a wall of physical failure near the end of the race. The will may be strong, but the human body has limits, and one of them arises at about 23 miles of constant forward movement. Issues with glucose and other chemicals I don’t know the names of shut the legs off, make the arms refuse, turn the trunk to oatmeal.

I don’t know if it’s that my allergies are especially bad (curse you, California plant life!) or the broader concept of approaching the senior discount at the movie theater, but I’m tired. We have 2,152 miles to get home, and I’m tired. Today we drive from Newport Beach to Surprise, Arizona. Not a bad day for us. Six hours door to door. We’ve done 16 at times. But I’m tired. I’d stay right here except that I’m 2,152 miles from home. I keep hearing The Clash doing Should I Stay or Should I Go? except the answer is obvious.

Nearing the end. That’s one of the times Resistance is strongest. … more … “The Clash at the 23rd Mile”