Free is Not a Price and Hope is Not a Business Plan

Prepare for a long rambling rant with overtones of self-analysis.

I have written before about using free as a strategy, not a price.

Please, make business decisions based on evidence, a plan, not hoping and wishing.

I’ve read mention of people giving away tens of thousands of digital downloads of their book, and receiving a few dozen reviews and the equivalent of $700 in related sales.

If the effort involved is minimal and the reward is $700, I guess I can see that. I suppose I have to reserve judgment until I have more data.

Yes, I want lots of people to read my books.

What I don’t want is for lots of people to just line up and download my books. It’s not the same thing.

free-get-in-line

… more … “Free is Not a Price and Hope is Not a Business Plan”

Once Bitten . . . You Stop Sticking Your Hand in the Cage

pet the catIn her blog today author Lia London tells a harrowing tale of lies, betrayal, fraud — that wasn’t her latest book, it was her previous publishing efforts.

In a Facebook group I’m part of, someone asked for recommendations for a web designer. I dropped my name on the list, already 100 posts long.

The “where should I host my site?” question is asked often, garnering the same list of responses each time: “GoDaddy!” “Anywhere but GoDaddy!” “HostThingy” “ThingHost” “HostHost” “Hostess Cupcakes” “Charlottezweb” (because I’ll never skip an opportunity to promote Jason’s marvelous hosting, even if it gets lost in the crowd.)

We’re re-watching Longmire from the beginning, hoping the long-awaited 4th season will start the night after we finish the cliffhanger of season 3. In last night’s episode Walt tells Henry the reason he’s pulling fingerprints from a car’s steering wheel instead of having one of his deputies do it: “If you want something done right, you do it yourself.”

Rather than debate the debatable truth of the statement, let’s talk about why we believe that.

… more … “Once Bitten . . . You Stop Sticking Your Hand in the Cage”

Can’t Hurry Love. Or Marketing.

like a caravan climbing a mountainSince I started the focused marketing of A Long, Hard Look, giving away copies in exchange for reviews and to get attention on Goodreads, the total results (over a the past 5 weeks) have been underwhelming. A handful (that means 5, at most) of sales, a few of which were to people I know. A few reviews, mostly from people who read my blog or newsletter.

Like I said, underwhelming. (Not that I don’t appreciate that folks who know me buy, read, and review, but that isn’t a result of all this marketing, it’s a result of our personal relationship.)

There are a million sales tactics, and hundreds of people out there pitching their “sell a million copies” process. If only I could find the magic potion, the secret formula.

Thing is, I already have it, and it’s no secret, nor is it magic.

… more … “Can’t Hurry Love. Or Marketing.”