What Question Can You Answer Best? (Guest Post by Phil Wrzesinski )

I’ve known Phil for some time. His intense love for his family sometimes outshines the fact that he is a brilliant marketer and incredible teacher.

?My first book started writing itself the day a local childcare owner asked me, “Phil, I shop a lot, and I have to say, your store has the best customer service I’ve ever encountered. What is your secret?”

The short answer was simple. I hire good people.

She pressed me further. “Can you do a presentation to our Child Care Association about it?”

Sure.

Now I needed a longer answer. Fortunately, the answer was there and pretty soon I had a presentation and the outline for a book.

The funny thing is that I never set out to write a book. I think the book had a life of its own, born when the question was asked. At least a dozen times throughout the process I wondered what made me think I was capable of writing a book. Mostly I ignored that thought and kept writing. After all, I was just answering a question.

Your business has the answer to a question, too. There is something you do better than most other businesses. You have a philosophy, a reason, a method for why you do what you do and how it makes your business better. It may be one of your own design, or one you stole from someone else, or one you pieced together from several sources. Someone has probably already asked you why or how you do what you do.

You just have to start writing it down.

My second book started the same way – with a question.

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