When I read Richard Halliburton’s first book, The Royal Road to Romance it altered how I think about the process of living. Though it is as far from a business book as you can get, it is one reason I make a good living doing things I love.
Another reason (and, to contradict what I said above, even less of a business book) is Dr. Seuss’ unknown classic I Had Trouble in Getting to Solla Sollew. A youngster, plagued by problems, sets out for Solla Sollew, “where they never have troubles, at least, very few.” The lesson he learns, again, triggered new thinking and new actions, a different path in life.
At the other end of the spectrum, I own 3/4 of Donald Knuth’s indispensable The Art of Computer Programming and haven’t made it past the first few chapters of book one (the engagingly entitled Fundamental Algorithms, which I assure is dead sexy to Knuth’s target audience.)
… more … “The Difference Between Price and Value and Why it Has Nothing to Do with Your Book”
Price is a number. Value is the outcome of a relationship.
My first book, The Commonsense Entrepreneur, has made the difference between a lifetime of struggle and successful entrepreneurship for more than one person.
Lifetime earnings of, let’s estimate, a million dollars. Measure of happiness and contentment from working for yourself instead of a soul-sucking corporation: priceless (meaning, oddly enough, “of such high value as to be incalculable.”)
… more … “Should Price Equal Value?”
Smashwords did extensive research and discovered that, all other things being equal, the price that sells is $3.99.
A few thoughts:
- I don’t buy digital books. I don’t even download them free, or, well, when I do, I don’t bother to read them. I’m a book in my hands guy. So as a buyer, digital price is irrelevant.
- The market expects that digital books will cost less than print. For good or ill, we have to be aware of the expectation, and if we defy it, we have to manage it, not just ignore it.
… more … “5 Things I Believe About Pricing Your Digital Book”