Forget Rules, Follow Principles

http://www.freeimages.com/photo/1209888 http://www.freeimages.com/photo/936476 http://www.freeimages.com/photo/787898Split infinitives.

“That” vs. “which.”

Punctuation inside or outside the quotes or parentheses?

One space or two after a period?

Rules regarding writing are nearly infinite. The Chicago Manual of Style outweighs my youngest child (and, perhaps, my first car.)

Rules are important.

Except when they’re not.

And that’s why principles trump rules.

If you are writing a technical manual, legislation, or medical procedures, you should adhere strictly to the rules.

If you’re writing for your own fans, your chosen audience, it’s far more important to consistently follow a set of principles. … more … “Forget Rules, Follow Principles”

Will This Book Be Right for You?

Most authors think marketing is a scary deep dark hole. I think it’s filled with rainbows and possibly unicorns, so I’m writing a book to see if you can learn to be as goofy about it as I am.

photo http://www.sxc.hu/photo/857803 by Jose Bernalte http://www.mrkstudios.com/

You’ll be disappointed to find that Commonsense Zero-Cost DIY Marketing for Authors will not be a step by step marketing guide. Like all my books it’s a why to rather than a how to.

But it will include lots of information like

… more … “Will This Book Be Right for You?”