You Are What You Measure

Reading Callie’s thoughts at Steven Pressfield’s blog a while back raised some marketing questions in my head.

photo http://www.sxc.hu/photo/1261292 by Miguel Saavedra http://www.sxc.hu/profile/saavemWhich are you more interested in:

  • number of books sold or number of new fans?
  • number of words written or percentage of days you write something rather than nothing?
  • page views for your blog, or posts you’re proud of?

It’s good business to keep track of statistics.

It’s human nature to pay more attention to what’s easy to count instead of what’s hard to count.

It’s not always obvious that what matters to your business (you know, selling books as your own publisher?) is hard to count.

… more … “You Are What You Measure”