You’re Not Doing it Right

In his Monday Morning Memo for December 11, 2017, Roy H. Williams said that some people’s creative efforts were stifled because “every time they’ve done it in the past, a prune-faced martinet weaned on a pickle rapped them on the knuckles with a ruler, rolled his eyes and said, ‘You’re not doing it right.'”

Here are some things you believe:

  1. Your conscious brain makes decisions
  2. Those decisions are based on reason
  3. Emotions prevent good decision-making
  4. Your unconscious manages systems (breathing, circulation, digestion) but stays in the background, except maybe when you’re dreaming
  5. Memory is the act of accessing recordings of sights and sounds stored in your brain
  6. Memories are accurate, because they’re recordings
  7. While things can be forgotten, you can’t remember things that never happened
  8. Memory is a purely mental function, happening only in your brain
  9. If you don’t remember something it doesn’t affect you
  10. Willpower is how things get done

Guess how many of those are true?

Did you guess zero?

… more … “You’re Not Doing it Right”

Forget Rules, Follow Principles

http://www.freeimages.com/photo/1209888 http://www.freeimages.com/photo/936476 http://www.freeimages.com/photo/787898Split infinitives.

“That” vs. “which.”

Punctuation inside or outside the quotes or parentheses?

One space or two after a period?

Rules regarding writing are nearly infinite. The Chicago Manual of Style outweighs my youngest child (and, perhaps, my first car.)

Rules are important.

Except when they’re not.

And that’s why principles trump rules.

If you are writing a technical manual, legislation, or medical procedures, you should adhere strictly to the rules.

If you’re writing for your own fans, your chosen audience, it’s far more important to consistently follow a set of principles. … more … “Forget Rules, Follow Principles”