Should Your Book Title Be Good Marketing?

Perhaps apocryphal: the three words that sell are free, sex, and win. Theoretically, if the headline of your ad was Win Free Sex, you’d strike it rich.

photo http://www.sxc.hu/photo/573750 by bharath pasupuleti http://www.sxc.hu/profile/boycuteObviously not.

While no rational person would go to that extreme to sell something they believed in, do you sometimes allow business considerations to affect your art? … more … “Should Your Book Title Be Good Marketing?”

5 Ways to Provide the Fresh Blog Content Your Fans Crave

photo http://www.sxc.hu/photo/15900 by Andras Deak http://www.sxc.hu/profile/deanWe’ve all seen a teenager open the refrigerator for the thirteenth time hoping miraculously that a pizza has appeared where only broccoli lay before.

There’s a marvelous scene in one of the Crocodile Dundee movies where someone points out that his hotel room has a television. He turns it on saying, “I’ve seen television before.” As the I Love Lucy theme fades in he says, “Yup, that’s what was on”.

Can you imagine if the food in the fridge really never changed or if the show on television was actually always the same?

There are some activities in life which hinge on variety, newness, change, to keep our attention. Eating the same foods over and over again gets boring fast – even pizza.

The single greatest reason for potential fans (which means potential purchasers of your book) to visit your website is to find something new.

… more … “5 Ways to Provide the Fresh Blog Content Your Fans Crave”