Wanna Sell Books? Learn Marketing from the Master, Seth Godin

Most of you don’t know how marketing should be done.

It’s not your fault. You’ve seen it done wrong your whole life (especially if you’re my age and grew up in front of a television.)

We confused the possible correlation between Coke ads on TV and the Coke in our fridge with a causation: ad => purchase.

If you intend to sell books, you’re going to do marketing.

In order to succeed, you have to do marketing right.

Nobody knows marketing like Seth does. Nobody.

He’s doing his second online Skillshare marketing class soon. Read about it at his website or at Skillshare.

For $16 you can get a million dollars’ worth of knowledge. Learn at your own pace. Soak in it.

An Online Skillshare Class by Seth Godin

Self-Publishing Jump Start and Long Game

Writing to make a profit in 2013 requires either wild blind luck or choosing to write over-the-line sexual encounters. For this brief moment in history, books are a commodity: far more supply than demand.

Stick with it for 5 years, and the opportunists will have faded away or been pruned by market response.

For now, write because you have something to say. Word toward making a profit 5 years from now.

If you understand that self-publishing is a business which is connected to but not the same as the art of writing, you’re light-years ahead of many other authors.

photo http://www.sxc.hu/photo/873643 by K Rayker http://www.sxc.hu/profile/krayker
… more … “Self-Publishing Jump Start and Long Game”

Marketing Your Books in the New Age of Publishing

photo http://www.sxc.hu/photo/1126065 by BarbaraDin http://www.sxc.hu/profile/BarbaraDinA longer diatribe about marketing your self-published book. This is a year-long class, which I’d be glad to give if y’all are interested.

Publishing is in the greatest upheaval since Gutenberg. Supporters of traditional publishing will tell you it’s the only choice, or you’re not a real author.

I’ll take the opposing view: the only rational choice, from both the artistic and commercial perspectives, is to pick yourself, own the process, and reap the rewards. Here’s why:
… more … “Marketing Your Books in the New Age of Publishing”

Who Can We Change?

Seth posted a great list of questions every entrepreneur should ask themselves before they launch something. We’ve already launched years ago, but I went through the exercise of answering them anyway.

He warns against the danger of tweaking the answers (or the meaning of the questions) to suit our beliefs. If it looks like I’ve done that here, call me on it.

I want Someday Box to be the place you come to gain the belief that you, yes you, can write a book. If I’m not being honest with myself, that’s not honest with you.

photo http://www.sxc.hu/browse.phtml?f=view&id=1411003 by Cécile Graat http://www.gracedesign.nl/ http://www.sxc.hu/profile/Cieleke

Here they are:
… more … “Who Can We Change?”

Ideas That Spread, Win—Seth on the Ideavirus

Watch for posts on how Seth Godin is changing the book-writing and publishing world. For today, watch Seth himself talk about how, after his first book made the New York Times bestseller list, he gave his second book away—and made more money with it than his first book.

“The industry is dead.”—Seth Godin