Commitments, Goals, Dreams

People selling seminars love to make claims about small goals equaling small gains, and that we have to think big, dream big, have grand goals, even big hairy audacious goals, to ever accomplish anything.

As I am wont to say, balderdash. Poppycock. Piffle. The power of small wins is irrefutable. Check out anything written by Teresa Amabile.

Rosanne Bane explains in her book the solid brain science that we should have firm commitments, and that they should be so small that reaching them is a doddle, and that we should also have goals that stretch us, but which we’re not committed to. In that way we can stretch when it’s good without teaching ourselves to fail by constantly falling short.

It’s popular to tell people to shoot for the moon and even if you miss you’ll land in the stars. It makes good poetry and sells seminars. But brain science says that a goal you can reach is infinitely more motivating than one you can’t, plain and simple.

Those “goals” Rosanne talks about—I call them dreams. I have huge dreams. I take baby steps all the time toward those dreams. If I didn’t have a bright light on my horizon, what would I aim for? But delaying happiness, contentment, the feeling of accomplishment, until “someday” when I get there? Nonsense.

The Endless Drip Drip Drip

drip, drip, dripWelcome to the first official Marketing Monday post. Yeah, I’m gonna give it a shot.

It’s human nature to go for big wins. It’s good science to go for the power of small wins.

Most progress occurs incrementally, not exponentially. (Real change, on the other hand, vice versa.)

Are you looking for ways to make a big splash with your marketing? Looking to sell hundreds of copies the day you launch? … more … “The Endless Drip Drip Drip”