Respect Your Reader’s Intelligence

now where are those rutabaga chips?When someone tells a joke and then explains the punchline, does it make the joke funnier?

When you’ve made a dumb mistake and someone points it out, is that helpful?

I am reminded of of a scene from John Cleese’s brilliant Fawlty Towers where Basil Fawlty reacts to his wife Sybils’ comments: “Perhaps we can get you on Mastermind; next contestant, Sybil Fawlty from Torquay, special category, The Bleedin’ Obvious!

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SMART Goals (#5 of 6 Tools to Write)

#5 in a series of 6

photo http://www.sxc.hu/photo/1214569 by Lysanne Ooteman http://www.sxc.hu/profile/ProtectIf you don’t know where you’re going, not only will it be harder to get there, you may not know you’ve arrived.

Business folk all know about SMART goals. They know you never begin something without those SMART goals.

A simple Google search will provide endless results, including the fact that everyone has their own version. I’ll provide a brief review here using the version I like best.

Goals should be:

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