Free: It’s Not a Price, It’s a Strategy

Some insist that you have to give your first book away. Others claim that free means “worthless” and they won’t do it.

Free is good. If I’m talking to a prospective client, and I can impress them with my expertise and enthusiasm by mailing them a copy of one of my books that’s pertinent to our conversation, I’ve spent $7 on marketing to get what could be a $2,000 client. If I email them the Kindle version, I’ve spent zero.

What’s important to remember is that free isn’t a price. It’s a strategy.

Just posting a copy online with a price of zero is not strategic.

images http://www.sxc.hu/photo/1120086 by Laura Morariu http://www.sxc.hu/profile/lauralucia
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