Should Your Book Title Be Good Marketing?

Perhaps apocryphal: the three words that sell are free, sex, and win. Theoretically, if the headline of your ad was Win Free Sex, you’d strike it rich.

photo http://www.sxc.hu/photo/573750 by bharath pasupuleti http://www.sxc.hu/profile/boycuteObviously not.

While no rational person would go to that extreme to sell something they believed in, do you sometimes allow business considerations to affect your art? … more … “Should Your Book Title Be Good Marketing?”