Should Your Book Title Be Good Marketing?

Perhaps apocryphal: the three words that sell are free, sex, and win. Theoretically, if the headline of your ad was Win Free Sex, you’d strike it rich.

photo by bharath pasupuleti not.

While no rational person would go to that extreme to sell something they believed in, do you sometimes allow business considerations to affect your art? … more … “Should Your Book Title Be Good Marketing?”