Last Monday we sent out a special edition of the newsletter, and posted the same content here at the blog. We had launched the download at Story Cartel on Friday so we’d have the page’s URL for the post and newsletter.
By Monday morning, 9 Story Cartel members had already downloaded the book. This was before the newsletter and post went live.
The day of our launch, 9 more people downloaded the book; 6 of them newsletter subscribers. (One of the earlier downloaders is also a fan who follows everything I do closely, but I’m still pleased they discovered my launch on their own.)
According to Story Cartel’s data for average downloads per review, the 18 downloads shouldn’t result in any reviews. Yet yesterday one of the early Story Cartel members, not a previous fan, left a 4-star review at Amazon. (Thank you very much!) I’m already ahead of the curve.
One glitch in Story Cartel’s data is that when I download the daily list of subscribers, it’s not in any order. I can sort it myself for the data provided, but the date of the download isn’t part of the data. And it’s not in chronological order; new subscribers may appear at the top one day, then at the bottom the next. As a data geek from pre-computer days, this irks me. As a database web guy, I know how easy this would have been to set up from day one, and I’m baffled that something as obvious as “when” isn’t included in the data.
I can figure out for myself that the reviewer downloaded it no later than last Monday, and had read the book within a week. However, since their review specifically mentions reading it on one sitting (also mentioned by a friend who texted me about her gift copy on Saturday) I could have figured out they’d read it quickly.
Curious bit: after the flurry of activity Monday, there have been zero downloads. Does it take more time? Are my social media messages flawed? Is this just how Story Cartel works?
Next week, I’ll share more data, and give you samples of the messages we’re posting to social media and the frequency for each network I’m part of.
Note: you have 18 days to download A Long, Hard Look free at Story Cartel, in exchange for your honest review. It’s the best book I’ve written so far.