What if I Want to Raise the Price Later?

photo http://www.sxc.hu/photo/875056 by Andrew Steinle http://www.sxc.hu/profile/andrewcsThe common perception is that a low price is hard to raise. It’s just not true.

It’s hard to resell the same thing to the same buyer at a higher price, sure. That’s why we whine about the price of gas, like that’s gonna do any good.

But if I sell my book to you for 99¢, and in a year when I’ve finished 5 of them and am famous for being Chandler reborn, do you really believe I can’t set the price of that selfsame book anywhere I like, and sell copies all day long to new readers?

In fact, would those early readers not tell everyone they know “I knew him when he was 99¢, and he’s worth every penny of ten bucks, go buy the book” ?

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