When your fans share your writing with others it carries more social proof than your own marketing efforts because it comes from a third party. Make it easy for them. Real fans are glad to help.
Do you have all the following in place so your fans are connected with you and sharing your posts with their friends?
- Connect with your fans on the following social media platforms.
- Ask your fans to share your social media posts by doing the following.
- Retweet something you shared on Twitter.
- Share a post from your Facebook Author page on their own Facebook timeline.
- Repin something from one of your Pinterest boards.
- Share one of your status updates on LinkedIn.
- Comment on one of your Instagram posts.
- On Goodreads, recommend one of your books to your friends.
- Ask fans to sign up for your newsletter.
- Ask fans to share the link to sign up for your newsletter.
- Ask fans to subscribe to your blog and to comment at the blog. Write a blog post about how they can support you. (See Joel’s at his author website)
- Directly ask them to buy your books.
- Encourage fans to buy a copy of one of your books for a friend who they think will enjoy it.
- Ask fans to review your books on Amazon.
- Let fans know you’d love to hear from them and to send you an email.
Let your fans know that supportive things like reviews at Amazon, comments at the blog, enthusiastic shares on social media and even personal emails help make you enthusiastic about continuing to write.
Sue L Canfield has been working with social media since 2005. She blogs regularly about how to use social media and consults on best social media practices at Chief Virtual Officer. She specializes in helping authors create and maintain their online presence. She currently manages a team of four social media account managers and over a dozen social media clients.