Is Theory Enough?

I’ve studied humanistic marketing methods extensively during the past decade. What I’ve learned changed my life, not just my business.

photo by Mikhail Lavrenov

In 2006 the company I worked for shut down, just as my Best Beloved came home from 4 months in the hospital after a near-death experience. After struggling for 4 years we gave up the home we were renting in order to house-sit, in part because we could no longer afford to pay rent and utilities. From that poverty, we’ve come to making a decent living in 2013. I’ll define “decent living” — we pay all our bills on time these days, we’re celebrating our 10th anniversary with a loooong weekend in a bed and breakfast on the coast of Lake Michigan, and we’re planning a 3-month trip to Ireland some time in the next 18 months.

We don’t live an extravagant lifestyle, but we’re no longer poor, even by my humble standards.

Here’s what I haven’t done yet: applied that marketing expertise to selling my own books.

Would it work? I have no doubt. My goal was to develop a catalog before we launched our marketing machine. Ten books should qualify. It’s time.

Like all artists, the book I love most is the next one. Which, as it turns out, will be about those marketing principles.

But wait; I’m not a best-selling author. Will anyone take me seriously if I write a book of commonsense zero-cost DIY marketing methods for authors?

We’ll find out. Because I’m writing it, and we’re going to use everything we know about marketing, everything I learn during the research for the book, to market it.

What do you think: is knowing the theory enough, or will you only trust someone with book sales as proof?

3 thoughts on “Is Theory Enough?

  1. If I just saw a listing for your new book and had not been reading your blog, I probably wouldn’t buy it. But now, if you write a book on marketing books I will definitely buy it.

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