Perhaps apocryphal: the three words that sell are free, sex, and win. Theoretically, if the headline of your ad was Win Free Sex, you’d strike it rich.
While no rational person would go to that extreme to sell something they believed in, do you sometimes allow business considerations to affect your art? While this may sound like I’m talking about fiction, I consider all writing art. So this applies to nonfiction as well.
Should you be considering search engine optimization when you choose your book’s title? Should your cover design and layout be the result of business decisions?
I think not.
It is critical to compartmentalize business and art. The research is endless to show that art created with money in mind is diminished. You are bright enough to know that I am not suggesting money has no place in the world of art. If you sell your books, you are in business. You may as well do it right.
But until you start selling, you are an artist.
Do that right too.