A 25-second snippet from a forum audio that turned out to be irrelevant to the message of that presentation, but perhaps relevant in other contexts.
I am not using “machine” in the cool and/or hip sense, as in, your website will magically cause magic to magically happen.
I am using it the sense of a mechanism which does a thing. Because your website is probably an online brochure, limiting, perhaps even repelling, connection. Do these things well, and your site will have the mechanics to allow, even foster, connection. (These are mechanical steps, not social engineering, which is a subject for a different marketing-based post.)
Quick and dirty, not necessarily in order of importance unless otherwise stated.
For 7 years I participated in February Album Writing Month. Short version: a bunch of loonies (over 10,000 last year) get together online and write a whole album of music.
That’s 14 songs in 28 days. It’s crazy.
So crazy that the forums are filled with thousands of songwriters talking about it. As if writing 14 songs in 28 days wasn’t busy enough.
Eventually the FAWMku tradition arose. (February Album Writing Month = FAWM = the prefix for everything about the event.) Someone always started a forum thread with haiku about songwriting.
And every year, … more … “Meta-Limerick”