The most popular posts here at Someday Box are my deep dive into story structure called Your Story in 12 Sentences.
We love lists. We love step-by-step instructions. We love knowing exactly the right moment to do precisely the right thing so it all comes out right.
Mix the right amounts of flour, sugar, egg, milk, and whatnot and put it in the oven at this temperature for that long, and it’s a cake, every single time. (Okay, maybe not every single time, but almost.)
Authors are people, and as people, we want checklists and step-by-step instructions, too.
Especially for marketing.