Is Theory Enough?

I’ve studied humanistic marketing methods extensively during the past decade. What I’ve learned changed my life, not just my business.

photo http://www.sxc.hu/photo/1024629 by Mikhail Lavrenov http://www.sxc.hu/profile/MikLav

In 2006 the company I worked for shut down, just as my Best Beloved came home from 4 months in the hospital after a near-death experience. After struggling for 4 years we gave up the home we were renting in order to house-sit, in part because we could no longer afford to pay rent and utilities. From that poverty, we’ve come to making a decent living in 2013. I’ll define “decent living” — we pay all our bills on time these days, we’re celebrating our 10th anniversary with a loooong weekend in a bed and breakfast on the coast of Lake Michigan, and we’re planning a 3-month trip to Ireland some time in the next 18 months.

We don’t live an extravagant lifestyle, but we’re no longer poor, even by my humble standards.

Here’s what I haven’t done yet: applied that marketing expertise to selling my own books.

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