The greatest challenge to getting your book out of the “someday” box isn’t writing, it’s starting. It helps if you spend some time finding why; if you clearly establish your real reason for writing a business book.
- Are you writing a book to make money? Don’t. Virtually all books sell less than 500 copies. Ever. Even if you make $12 a copy (which is pretty good), you just made $6,000.
- To establish yourself as an expert. Good reason. If you literally wrote the book, you’ll be recognized as an authority on your subject.