The greatest challenge to getting your book out of the “someday” box isn’t writing, it’s starting. It helps if you spend some time finding why; if you clearly establish your real reason for writing a business book.

1. Are you writing a book to make money? Don’t. Virtually all books sell less than 500 copies. Ever. Even if you make $12 a copy (which is pretty good), you just made $6,000.
2. To establish yourself as an expert. Good reason. If you literally wrote the book, you’ll be recognized as an authority on your subject.

… more … “Getting Your Book Out of the “Someday” Box by Finding Why”