Last week I shared some details about setting up my promotion at Story Cartel. I’d like us all to see what an author gets for a $25 investment (which, if I recall correctly, includes Story Cartel giving copies to the winners of a drawing, meaning the author doesn’t shell out on the back end, only the front end. I’ll confirm this detail for you by the end of this series.)
Today, the details of the promotion itself: the messages we used, how often we used them, and the response we’ve gotten.
Here are the messages we used. Twitter has its 140-character limit, so I wrote 3 short ones to fit that, and when I realized one of them was perfect for longer-format networks as well, only wrote 1 more long one. Twitter benefits from more frequent posting, which is why we created more short messages than long. … more … “Story Cartel Promotion Process Details”
Drip. Drip. Drip.
Water wears away stone by constancy, not power, not volume.
Marketing with a long vision will serve you better than looking for short-term sales.
Every day, do one thing to market yourself as an author, or to learn more about successful marketing. Here are 20 ideas to get you started: … more … “Do One Thing”
. . . blog.
If I had to choose one marketing strategy to fit into an incredibly busy life and didn’t cost a penny, it would be my blog.
This blog automatically feeds every post to Facebook, Twitter, and Linked In. As soon as I sort the technical details, it will automatically post to Google+ and Pinterest.
(Update #1: … more … “Marketing Strategy: No Budget? No Time? The One Thing I Would Do Is . . .”
Continuing our conversation from yesterday with author Cheryl Campbell
On Thu, Jul 11, 2013 at 5:00 PM, Cheryl Campbell <firstname.lastname@example.org> wrote:
I know you have your website/blog. Do you have your blog posts automatically go to your facebook page?I have a personal FB account but I was interested in having a separate account for the books where they are directly tied to each other.
Further, I was thinking of having the book website I created directly auto update the book FB page when I posted blogs from the website.
Part of me thinks having the website AND FB for the books is silly and redundant.
Part of me thinks I would rather keep my personal FB page out it entirely and limited to friends/family which was the reason for the book FB page.
Personally, I can’t stand FB and only just set up a personal account about a month ago. Part of the reason for the breakdown was I knew I was getting close to going to print with the first book. But I do appreciate that I am a minority in that opinion and understand that social media is ridiculously powerful in spreading news and marketing.
Where I’m on the decision see-saw and cannot figure out what I want to do with website only, website + pers FB, or website + book FB…I figured I could ask the man that loves questions. :)
… more … “Blog Posts to Facebook: Jetpack Almost Does It”