Last week I wrote a geeky article I hope makes it easier to choose a WordPress theme (short version: it’s about look and feel, not how it works.)
Since the origin of this series of posts was a conversation about your newsletter being the most important marketing tool you have, this week, we’ll go over the basics of adding a MailChimp newsletter signup form to your WordPress site. (There are other newsletter tools. I think MailChimp has the right balance of power and simplicity. The concepts here apply adding any code to your WordPress site to varying degrees, so you can mentally stretch them to include other newsletter tools if that’s your preference.)
Overview: … more … “Adding a MailChimp Newsletter Signup Form to Your WordPress Theme”
I am not using “machine” in the cool and/or hip sense, as in, your website will magically cause magic to magically happen.
I am using it the sense of a mechanism which does a thing. Because your website is probably an online brochure, limiting, perhaps even repelling, connection. Do these things well, and your site will have the mechanics to allow, even foster, connection. (These are mechanical steps, not social engineering, which is a subject for a different marketing-based post.)
Quick and dirty, not necessarily in order of importance unless otherwise stated.
… more … “Turning Your Website Into a Connection Machine”