I am not using “machine” in the cool and/or hip sense, as in, your website will magically cause magic to magically happen.
I am using it the sense of a mechanism which does a thing. Because your website is probably an online brochure, limiting, perhaps even repelling, connection. Do these things well, and your site will have the mechanics to allow, even foster, connection. (These are mechanical steps, not social engineering, which is a subject for a different marketing-based post.)
Quick and dirty, not necessarily in order of importance unless otherwise stated.
… more … “Turning Your Website Into a Connection Machine”
Drip. Drip. Drip.
Water wears away stone by constancy, not power, not volume.
Marketing with a long vision will serve you better than looking for short-term sales.
Every day, do one thing to market yourself as an author, or to learn more about successful marketing. Here are 20 ideas to get you started: … more … “Do One Thing”
Thinking your fan base is “everyone” is the wrong kind of arrogance.
Knowing that some people won’t get you, but that your fans will be even more delighted to be insiders because of it . . . I guess that’s not arrogance, is it?