I recommend The War of Art to every single writer I meet. I have yet to get any response except “life changing!”
I fall squarely between Pressfield’s thinking and process (Resistance is a dragon, slay it) and Seth Godin’s (Resistance is an ally, use it.) I say Resistance is a bully, make it irrelevant. Note that I can’t say “ignore it” because you can’t ignore a bully. But if you defuse them, do things to take away their power, they are no longer a threat.
This, perhaps, stems from being a very small kid, reading at college level in kindergarten, skipping a grade early on. I ran home a lot in junior high school to avoid getting beaten up. Also I have two brothers, both aggressive, both bigger than me even though one’s younger.
I have far more experience dealing with bullies than with dragons. Or, truth be told, with allies, particularly dangerous ones.
Your own wording of who Resistance is and how to overcome it every single day is more useful than blindly accepting anyone else’s version.
Most of you don’t know how marketing should be done.
It’s not your fault. You’ve seen it done wrong your whole life (especially if you’re my age and grew up in front of a television.)
We confused the possible correlation between Coke ads on TV and the Coke in our fridge with a causation: ad => purchase.
If you intend to sell books, you’re going to do marketing.
In order to succeed, you have to do marketing right.
Nobody knows marketing like Seth does. Nobody.
He’s doing his second online Skillshare marketing class soon. Read about it at his website or at Skillshare.
For $16 you can get a million dollars’ worth of knowledge. Learn at your own pace. Soak in it.
An Online Skillshare Class by Seth Godin
Writing to make a profit in 2013 requires either wild blind luck or choosing to write over-the-line sexual encounters. For this brief moment in history, books are a commodity: far more supply than demand.
Stick with it for 5 years, and the opportunists will have faded away or been pruned by market response.
For now, write because you have something to say. Word toward making a profit 5 years from now.
If you understand that self-publishing is a business which is connected to but not the same as the art of writing, you’re light-years ahead of many other authors.
Continue reading “Self-Publishing Jump Start and Long Game”
A longer diatribe about marketing your self-published book. This is a year-long class, which I’d be glad to give if y’all are interested.
Publishing is in the greatest upheaval since Gutenberg. Supporters of traditional publishing will tell you it’s the only choice, or you’re not a real author.
I’ll take the opposing view: the only rational choice, from both the artistic and commercial perspectives, is to pick yourself, own the process, and reap the rewards. Here’s why:
Continue reading “Marketing Your Books in the New Age of Publishing”
Seth posted a great list of questions every entrepreneur should ask themselves before they launch something. We’ve already launched years ago, but I went through the exercise of answering them anyway.
He warns against the danger of tweaking the answers (or the meaning of the questions) to suit our beliefs. If it looks like I’ve done that here, call me on it.
I want Someday Box to be the place you come to gain the belief that you, yes you, can write a book. If I’m not being honest with myself, that’s not honest with you.
Here they are:
Continue reading “Who Can We Change?”
Watch for posts on how Seth Godin is changing the book-writing and publishing world. For today, watch Seth himself talk about how, after his first book made the New York Times bestseller list, he gave his second book away—and made more money with it than his first book.
“The industry is dead.”—Seth Godin
y marketing hero is Seth Godin. If you’re trying to make a living of any kind with your music, you absolutely must know the things Seth talks about.
Over the years he’s written a lot of very sensible stuff about the music industry’s obsession with industry instead of music. All that’s changing; not because of the music industry, but because of musicians.
This bit really resonated with me:
If there is an infinite amount of music available—and I would argue that as soon as the amount of music available exceeds the amount of time you have in your life, that’s infinite
Sadly, that’s where it was cut off during the transition from the old blog. I wonder what I said, and whether I can find it in an archive somewhere.