You want fans of its author. Yeah, you.
I bought a book yesterday. A book I know nothing about, except the author’s name.
And that was enough.
William Least Heat-Moon’s Blue Highways was what I always imagined Kerouac to be. (Kerouac was a disappointment. Sorry, Tom Bentley.)
River Horse is mind-boggling: did you know you can boat across the United States? 4,000 miles, 97.5% of it in the water. Took WLHM 25 years to map the course and decide it was possible. And a few months to do it.
Two big thick fascinating personal true-life adventures. Humor, geography, travel, people, story-telling of the first order.
So when I saw PrairyErth on the used shelf yesterday for $6, I didn’t pause to consider, or look it up, or put it on my list. I just bought it. The man tells a story I want to hear.
Do your fans love your books, or do they love you?